Now that you’ve analyzed the environmental situation and established who is in the target market, it is time for product development. Product design is crucial because new products are being introduced every day. So, while other people focus on that aspect of development, you turn your attention to branding.

This morning, walking into the office, you greet Michelle who says, “I’d like to meet with you tomorrow to develop the branding strategy for the new product. Let’s meet for a working lunch and brainstorming session.” “That sounds great,” you reply. “I’ll schedule the meeting and order in lunch.”
Entering your office, you begin to think about the items that you will be discussing during tomorrow’s meeting with Michelle.
We haven’t even come up with a product name yet, you think. We also need to work on an advertising slogan or tag line. You know that Michelle has an extensive background in marketing, but you really want to make a good impression and bring a sound branding strategy to the meeting. How are we going to distinguish our product from our competitors? What are the benefits that we are going to highlight in our brand that will meet the needs or wants of our target customers?
You create the following list of items that you need to address:
Identify in one sentence your overall branding strategy or brand image you want to achieve in the mind of your target segment.
Product name
Advertising slogan or tag line
Product attributes
Product benefits

400 words 2 references

First, read this article: Nissan To Produce New Crossover Based On Kicks Concept. Also review “Establishment of the ‘Nissan Way’” (Figure 3, within Chapter 11, Section 4.2.3 in your textbook). 

Then, compare the “Nissan Way” organizational culture with the Brazilian jeitinho cultural trait as discussed in our Module Three reading. 

Now consider both of these cultural concepts working in tandem with each other. Identify one Nissan Way value and one jeitinho value that you believe would work well together. Also select one Nissan Way value and one jeitinho value that you believe could create dissonance or organizational conflict. 

Note that this is a challenge that Nissan currently faces, as in 2016, Nissan announced that it would begin producing a new crossover that will be sold globally, starting with Latin American markets. 

Following an investment of $192 million (U.S. dollars), the Nissan Kicks will be produced at Nissan’s Resende Industrial Complex in Rio de Janeiro, Brazil. The facility was inaugurated in 2014 and currently produces compact vehicles March and Versa. After the start of production, Nissan expects to hire 600 new employees.

For additional details, please refer to the Journal Guidelines and Rubric document.

 For Milestone Two, you will explain the research design and methods that will be used to address the business problem you identified in Milestone One, justifying why they are appropriate for your research study. To support your research design, describe the methods you will use, the key variables, and ethical considerations involved in using the research design. 

Go to the Newsroom  on the U.S. Equal Employment Opportunity Commission’s (EEOC) website  and review cases regarding diversity. In the search box under Browse through Press Releases from EEOC, type “diversity” and review three of the results from your search.

• Propose three ways that an organization can increase employee diversity.
  • Take a position on the importance of diversity and explain how your  proposed methods for increasing diversity support your position.   https://www.eeoc.gov/newsroom/search

Nutrition in the Wilderness

Having explored backcountry medical concerns over the past three weeks, we should have seen a continuing trend of proper planning and preparation as the primary preventative practice (the 6 Ps) for nearly all medical concerns (and other identifiable risks). Another more specific topic that we should have identified, is that of proper nutrition and hydration. 

Your body works most efficiently when it has stores of energy readily available to use. Proper hydration and nutrition allow your body (and brain) to work at their highest capacity. 

This week please read the following article- Nutrition in the Wilderness_An Exploration of the Nutritional Requirements of Backcountry Travelers.pdf

Supplement your reading with your own exploration of internet sources (blogs such as- https://blog.nols.edu/2015/07/02/what-you-should-be-eating-in-the-backcountry (Links to an external site.)) (info sheets- https://www.pcta.org/wp-content/uploads/2017/04/204-Backcountry-Nutrition-Myths-Facts-Quiz-Answer-Key.pdf (Links to an external site.)).

After you have completed the readings create a three-day backcountry menu that you could use on your next trip. Your menu should list the DAY, FOOD ITEMS, and CALORIC VALUE for BREAKFAST, LUNCH, DINNER, and SNACKS. (Example- Capture.JPG)

Please create this menu as if you are in the backcountry, away from the amenities and services of the front country. For example, you may have a camp stove or open fire, but probably do not have an ice chest. Or make the argument that you are backpacking in the snow, to a backcounty hut (https://www.backpackerspantry.com/blog/7-best-backcountry-wilderness-huts-in-america (Links to an external site.)) and you may be able to keep food cold, and cook over a stove. Ground your pragmatic decision in reality, with a flair of imagination in planning for this potential trip. 

Post your menu below to share your creative ideas with the rest of the class