Strategic Management and Strategic Competitiveness

Overview

Choose one public corporation in an industry with which you are familiar. Research the company on its own website, the public filings on the Securities and Exchange Commission’s Filings & Forms page, the Strayer University’s online databases, the Lexis Advance database, and any other sources you can find. The annual report will often provide insights that can help address some of these questions. Use the Strategic Management and Strategic Competitiveness Template [DOCX] to ensure that your assignment meets the requirements.

Requirements

Write a 4–6 page paper in which you address the following:

• Assess how globalization and technology changes have impacted the corporation you researched.
• Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
• Assess how the vision statement and mission statement of the corporation influence its overall success.
• Evaluate how each category of stakeholder impacts the overall success of this corporation.
• Use the Strayer University Online Library and to locate and include at least three quality references. Note: Wikipedia and similar websites do not quality as academic resources.

 

The specific course learning outcome associated with this assignment is the following:

• Determine the impact of globalization and technology changes, strategic models, vision and mission statements, and stakeholders on a corporation’s success.

explain the concept of the Balanced Scorecard and briefly discuss how it is used in organizations and in HR 

Create section headings for the key HR metrics for each of the 3 categories: Routine HR Metrics, HR Strategy Metrics, and HR Organizational Oversight Metrics.

Explain the rational for including those metrics on the Balanced Scorecard

Communication Plan
Visit
https://www.hrsa.gov/sites/default/files/quality/toolbox/508pdfs/developingqiplan.pdf
The experts explain that a communication plan should describe needs and expectations. It should also be specific to need to know parties, as well as being consistent and timely. Why do you think this is this so important? What are the positive effects of the well thought out success plan and the negative?

• Read the case study for this assignment, The Case of the Belated Lab Test.
• For this Assignment you will take on the role of the assistant administrator as described in the case study. You will create a communication plan for the team created to address the current problem the hospital is facing. Create this plan as if you were going to give it to your supervisor. It should be a formal plan that is labeled and organized in a logical way to communicate your ideas. Your plan should include the following:
  • needed members
  • measurable goals
  • timelines of communication
  • benefits of the project
• Your overall plan can be in bulleted format, and should also include an informative essay describing the plan.
• Note – Be sure to complete the Unit 2 Learning Activity to review critical elements of a communication plan prior to completing your final draft of this Assignment.

Requirements:

Your communication plan should:

• include a title and reference page.
• be double spaced, with 12 point Times New Roman font.
• establish and sustain a clear viewpoint and purpose.
• follow the conventions of Standard English (correct grammar, punctuation, and spelling).
• be well ordered, logical and unified, as well as original and insightful.
• Visit the APA Central link for help as needed with APA citation style.

Submitting Your Work

Make sure that you save a copy of your submitted work and submit to the appropriate dropbox.

Grading Criteria

Be sure to review the grading rubric for this Assignment in the Course Resource

Assessment 4

Create a 7–10-slide presentation and record a 4–6-minute voiceover presentation that explains who you are as a professional, your strengths and professional attributes, how you will maintain lifelong professionalism, and your educational plan for continuing to develop and market your skills.

What does it mean to demonstrate professional presence? An employee, a leader, or an entrepreneur with professional presence has confidence, poise, and competence and knows how to communicate effectively, take initiative, and innovate to achieve results. This course has introduced you to 10 skills that together form a toolkit you can use to demonstrate a powerful professional presence to your current or potential employer. In this assessment, you will explain how your accomplishments, professional attributes, and skills have contributed to your professional presence, and you will also discuss ways you will continue to practice lifelong professionalism. Creating this presentation will help you clearly communicate who you are as a professional and market your talents, skills, and achievements to colleagues and other key stakeholders in your professional life.

Assessment Instructions

Overview

In this assessment, you will build on the work you have done in this course to create and record a professional presentation. Your presentation will explain who you are as a professional, your strengths and professional attributes, how you will maintain lifelong professionalism, and your educational plan for continuing to develop and market your skills. 

Preparation

Review the assessment resources. Use the Capella library to locate at least two additional articles or books that discuss professional presence.

In your presentation, you will need to record a voiceover narration. It is recommended that you use Kaltura, a program that records audio and video. Refer to Using Kaltura if you need help using this courseroom tool.

Note: If you require the use of assistive technology or alternative communication methods to participate in these activities, please contact [email protected] to request accommodations.

Instructions

Create a 7–10-slide PowerPoint presentation that includes the following:

• Step 1: Describe your professional attributes and skills. 
  • Include a Title slide with a title for your presentation and your name. 
  • Include an Introduction slidethat introduces who you are and your chosen professional field, with an appropriate photo.
  • Include at least one Professional Attributes & Skills slide that provides a description of your professional attributes and skills (such as professional attire, strong communication skills, self and social awareness, et cetera). You may need a second slide to cover this component. Reference the course resources or other sources to support your description.
• Step 2: Explain what it means to demonstrate professional presence, citing support from credible sources. 
  • Include a Professional Presence slide that explains what it means to have professional presence, citing evidence from your library sources to support your explanation.
• Step 3: Describe personal examples of professional presence. 
  • Include at least one Examples of Professional Presence slide where you describe clear, concrete examples of how you have demonstrated professionalism in your career and/or academic program. You may need two slides. 
• Step 4: Discuss strategies that will be part of a continued plan for maintaining professionalism.  
  • Include a Lifelong Professionalism slide explaining how you will continue to develop your professionalism. Consider how you will continue to hone the skills you learned about in this course as you continue in your career or enter a new field. 
• Step 5: Demonstrate effective oral and visual presentation skills. 
  • Prepare notes for your oral presentation and add them to the presenter notes in PowerPoint. You can type your notes in the Notes area below each slide.
  • Record a voiceover presentation to accompany your slides (approximately 4–6 minutes). Focus on how you have demonstrated professional presence and your plan for lifelong professionalism. It is recommended you use Kaltura to record your presentation. Refer to Using Kaltura if you need help using this courseroom tool.
• Step 6: Write coherently with correct grammar, usage, mechanics, and citation of sources. 
  • Include a References slide that cites at least four credible references, two from the Capella library. 

Additional Requirements

Your presentation should also meet the following requirements:

• Written communication: Written communication should be free of errors that detract from the overall message.
• APA format: Citations should be formatted according to current APA Style and Format guidelines. 
• References: Your presentation should include at least four credible references (two from the Capella library).
• Visual appeal: Slides are clear and visually appealing.
• Speaker notes: Notes accompany the content slides to provide more detail and expand on points made in your slides.
• Length of PowerPoint presentation: 7–10 slides.
• Length of voiceover presentation: 4–6 minutes.

Competencies Measured

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

• Competency 1: Describe the importance and impact of key skills and behaviors that are necessary for success in the future of work. 
  • Describe professional attributes and skills.
• Competency 2: Analyze factors that contribute to professional presence.  
  • Explain what it means to demonstrate professional presence.
  • Describe personal examples of professional presence.
• Competency 3: Develop skills to support a successful learning experience and career. 
  • Discuss strategies that will be part of a continued plan for maintaining professionalism. 
  • Demonstrate effective oral and visual presentation skills.
• Competency 4: Compose text that articulates meaning relevant to its purpose and audience. 
  • Write coherently with correct grammar, usage, mechanics, and citation of sources.
• Professional Presence Presentation Scoring Guide
  Professional Presence Presentation Scoring Guide Criteria Non-performance Basic Proficient Distinguished Describe professional attributes and skills.Does not attempt to describe professional attributes and skills. Attempts to describe professional attributes and skills, but the description is unclear or incomplete.Describes professional attributes and skills.Describes professional attributes and skills, including specific examples of how those attributes and skills are demonstrated. Explain what it means to demonstrate professional presence.Does not attempt to explain what it means to demonstrate professional presence.Attempts to explain what it means to demonstrate professional presence, but explanation is unclear or incomplete.Explains what it means to demonstrate professional presence.Explains what it means to demonstrate professional presence, using specific evidence to support explanation. Describe personal examples of professional presence.Does not identify examples of professional presence.Identifies but does not describe examples of professional presence. Describes personal examples of professional presence.Describes concrete personal examples that demonstrate a clear understanding of professional presence. Discuss strategies that will be part of a continued plan for maintaining professionalism. Does not identify strategies that will be part of a continued plan for maintaining professionalism.Identifies but does not discuss strategies that will be part of a continued plan for maintaining professionalism.Discusses strategies that will be part of a continued plan for maintaining professionalism.Discusses strategies that will be part of a continued plan for maintaining professionalism, including examples of how those skills will be honed and refined. Demonstrate effective oral and visual presentation skills. Oral and/or visual presentation components detract from the overall message. Demonstrates oral and visual presentation skills, but the skills are in need of improvement.Demonstrates effective oral and visual presentation skills.Demonstrates effective oral and visual presentation skills, including clear and visually appealing slides and notes that expand on points made in slides. Write coherently with correct grammar, usage, mechanics, and citation of sources.Writing is unclear as a result of poor organization, grammar, usage, or mechanics.Attempts to write coherently, but there are examples of incorrect grammar, usage, or mechanics.Writes coherently with correct grammar, usage, mechanics, and citation of sources.Writes coherently with organization and correct grammar, usage, mechanics, and correct citation of sources.