Case Study 1: Auctions and Dynamic Pricing


The following video describes auctions as price discovery mechanisms:

  •  Use the video on auctions and at least three academic or high-quality  business publications (see acceptable types below) to answer the  following questions in 5–7 pages with 3 references.
  • There are many types of auctions, each with strengths and  weakness at uncovering the real price or value of an item. Compare and  contrast how each of the following uncovers value:      
    • English and Dutch auctions. 
    • Sealed-bid first-price auctions and Vickery auctions. 
  • Compare and contrast surge pricing and congestion pricing. Give an example of each currently in use. 
  • Auctions are widely used in finance, e-commerce, and in e-games.  Identify three examples of auctions used in finance, e-commerce, and/or  e-games. Explain the following in-depth:      
    • The need for an auction to uncover value in the product or service. 
    • How the type of auction used to uncover the value of the  product or service is better at uncovering value than other types of  auctions. 
  • Auctions are also widely used to generate revenue for  not-for-profit organizations. What are the advantages or disadvantages  of auctions as revenue generators for not-for-profit organizations? 
  • Suggest ways in which a for-profit company, such as the company  for which you work or a company for which you aspire to work, can use  auctions or dynamic pricing to better uncover value and increase  revenue. 
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