What key marketing objectives a marketing director should focus on when developing a marketing plan

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The Importance of Marketable Objectives

This week’s assignment will provide information regarding marketable objectives found within the strategic plan for your chosen HCO. The information can be applied to the Introduction portion of the marketing plan for your Final Project. After reading Chapter 7 and reviewing the strategic plan of your chosen healthcare organization, construct a three- to four-page paper in which you discuss the following:

  • The key marketing objectives found in your chosen HCO’s strategic plan
  • Why the objectives fit the role of the health care organization
  • What key marketing objectives a marketing director should focus on when developing a marketing plan (Explain your reasoning.)

The paper

  • Must be three to four double-spaced pages in length (not including the title page and references page) and formatted according to APA style
  • Must include a separate title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must use at least three scholarly sources in addition to the course text.
  • Must document all sources in APA style
  • Must include a separate references page that is formatted according to APA style

Team Dynamics and Effective Organizational Communication in Health Care, and Cultural Competence in Health Care

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Team Dynamics and Effective Organizational Communication in Health Care, and Cultural Competence in Health Care”  Please respond to the following:

  • From the first e-Activity, suggest the major reasons why a well-integrated communication process is important for the performance of any organization and the major reasons why such a process is particularly important in health care organizations. Support your response with at least (2) examples of communication methods used within the researched health care facility in your community.
  • From the second e-Activity, explore the concept of “cultural competence”, and justify its necessity as a permanent structure of the U.S. health care system. Support your response with at least (2) examples of the possible adverse effects on a health care facility of not practicing cultural competence.

Compare and contrast your chosen healthcare delivery system to one other type of delivery system from the list with regards to the populace that would use it, how it is paid for, and your current thoughts on its effectiveness.

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Choose a type of healthcare delivery system to study from the list below. Prepare a 2-3 page paper which includes information about a specific hospital organization within your chosen delivery system.  Explain why you chose the organization as the basis of your paper. In your paper, include the types of consumers (patients) that would use the services of the chosen facility, how those individuals would access the healthcare system and the effect and needs of insurance. Compare and contrast your chosen healthcare delivery system to one other type of delivery system from the list with regards to the populace that would use it, how it is paid for, and your current thoughts on its effectiveness. Include your definition of “health” and how your definition would be met with your chosen healthcare system. Include a minimum of two (2) authoritative references using in-text citations and a reference list.

  1. For-profit hospital
  2. Not-for-profit hospital
  3. Health maintenance organization
  4. For-profit ambulatory surgical center

Submit the 2-3 page paper

Assignment 3 Grading CriteriaMaximum PointsIdentified and explained a specific healthcare system and why it was chosen.20Described the consumers who would use the service, how those individuals would access the healthcare system and the effect and needs of insurance.20Compared and contrasted chosen healthcare system to a different healthcare system and identified the populace at the selected healthcare system and how they would use it and pay for it and your thoughts on its effectiveness.20Provided personal definition of “health” and how that definition would be met with the chosen healthcare system.20Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of at least two authoritative sources; displayed accurate spelling, grammar, and punctuation.20

INTRODUCTION TO ETHICAL AND LEGAL PERSPECTIVES IN HEALTHCARE

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Module 1 – SLP

INTRODUCTION TO ETHICAL AND LEGAL PERSPECTIVES IN HEALTHCARE

As a healthcare professional, you are among a group of frontline workers. Frontline workers are the backbone of effective health systems. In fact, according to Frontline Health Workers Coalition (2018), “frontline workers play a critical role in providing local context for proven health solutions, and they connect with families and communities to the health system.” Successful policy advocacy and creation is often encouraged by frontline healthcare workers since they are the individuals who interact with the consumers (patients) the most. Your knowledge and perspective are vital to policy and lawmakers as a voice for healthcare consumers and for providing validation/opposition to laws and policy.

Recently the U.S. Department of Health & Human Services announced the “Conscience and Religious Freedom Division” of the Office for Civil Rights (OCR). The office’s stated goal is to “protect institutions and people who refuse to provide medical assistance based on religious objections.” As noted by HHS (2018), the office is intended to protect religious beliefs. As with most policies, there are opponents and proponents. In general, supporters advocate that the office will protect against religious discrimination while opponents believe the bill will allow for open discrimination against women and LGBTQ individuals.

Information about the Conscience and Religious Freedom Division can be found at the following source: https://www.hhs.gov/conscience/index.html

Conduct additional research on Conscience and Religious Freedom. For your Module 1 SLP assignment, you are to use reasoning (from a healthcare professional perspective) and ethical principles (i.e., Religious Ethics, Normative Ethics, Descriptive Ethics, Applied Ethics, etc.) to compose a 2-page letter to your local Congressman/Congresswoman either in support of or opposition to Conscience and Religious Freedom. This should not be opinion (e.g., avoid “I think” in your paper), but a supported analysis. Your letter should address the following:

  1. Effectiveness or ineffectiveness of Conscience and Religious Freedom to the population that you as a healthcare professional serve.
  2. Rationale for your support/opposition.
  3. Ethical principles that support your position and supporting rationale (why).
  4. Suggestions or recommendations.

Note: You are not graded on your support or opposition, but rather your critical thinking skills in supporting your position, and application of ethical principles. You may also think about referencing pivotal Supreme Court decisions as well (review background cases and supporting information in the Module 1 Background).

Frontline Health Workers Coalition. (2018). Who they are. Retrieved from https://www.frontlinehealthworkers.org/frontline-health-workers/who-they-are/

Explain the rationale for your response and identify the ethical principle, theories, and/or issues the case presented.

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Module 2 – SLP

ISSUES IN HEALTHCARE ETHICS

As a healthcare professional, you will be tasked with making critical decisions that will test your ethical understanding and abilities.

For your Module 2 SLP, you are to take a short quiz that will provide you with actual cases:

Open Learn. (2017). Difficult healthcare decisions: What will you choose? Retrieved from http://www.open.edu/openlearn/medical-ethics-quiz

For each question you can select one of two responses. Once you submit your answer to the question you will be provided with a brief summary and a percentage of individuals who agreed with your response. You are to take notes for each question as you go along in the quiz, as you only are able to take the quiz once. In a 2-page paper, complete the following:

  1. For each question provide a brief description of the case, your response, and the percentage of individuals who agreed with you.
  2. Explain the rationale for your response and identify the ethical principle, theories, and/or issues the case presented. Support your rationale with scholarly reference(s).

SLP Assignment Expectations

  1. Conduct additional research to gather sufficient information to support your analysis.
  2. Limit your response to a maximum of 2 pages.
  3. Support your proposal with peer-reviewed articles, and use at least 3 references. For additional information on how to recognize peer-reviewed journals, see http://www.angelo.edu/services/library/handouts/peerrev.php.
  4. You may use the following source to assist in your formatting your assignment: https://owl.english.purdue.edu/owl/resource/560/01/.

Discuss the implications to the patient when  complications are left untreated.  

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NR283 Pathophysiology

RUA: Pathophysiological Processes Guidelines

NR283 Pathophysiological Processes Guidelines V4.docx                  Revised: 05/2018  11

Purpose  This project is an in depth investigation of a health condition. It will allow for the expansion of knowledge and the  ability to generalize larger concepts to a variety of health conditions.

Course outcomes:  This assignment enables the student to meet the following course outcomes:  1. Explain the pathophysiologic processes of select health conditions. (PO 1)  2. Predict clinical manifestations and complications of select disease processes. (PO 1, 8)  3. Correlate lifestyle, environmental, and other influences with changes in levels of wellness. (PO 1, 7)

Due date: Your faculty member will inform you when this assignment is due. The Late Assignment Policy applies  to this assignment.

Total points possible: 100 points  Preparing the assignment  Follow these guidelines when completing this assignment. Speak with your faculty member if you have questions.  1) Select a disease process that interests you.  2) Obtain approval of the selected disease process from the course faculty.

a. Faculty will share how to submit your topic choice for approval.  3) Write a 2‐3 page paper (excluding title and reference pages).   4) Include the following sections about the selected disease process (detailed criteria listed below and in the Grading

Rubric).   a. Introduction of disease ‐ 20 points/20%

• One paragraph (approximately 200 words)  • Includes disease description  • Includes epidemiology of disease

b. Etiology and risk factors ‐ 20 points/20%  • Common causes of the disease or condition  • Risk factors for the disease or condition  • Impact of age  • Prevalence based on gender,   • Influence of environment  • Genetic basis of disease  • Lifestyle influences  • All information supported by current literature

c. Pathophysiological processes ‐ 20 points/20%  • Describes changes occurring at the cellular, tissue, and/or organ level that contribute to the disease

process.  • Describes adaptation of the cells and body in response to the disease.  • Relates disease processes to manifested signs and symptoms.

d. Clinical manifestations and complications ‐ 20 points/20%  • Describes the physical signs and symptoms that are important in considering the presence of the disease.  • Identifies signs that contribute to diagnosis of the condition  • Identifies symptoms that contribute to diagnosis of the condition.   • Identifies complications of the disease.  • Discusses the implications to the patient when complications are left untreated.

e. Diagnostics ‐ 10 points/10%  • Includes list of common laboratory and diagnostic tests used to determine the presence of the disease.

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NR283 Pathophysiology

RUA: Pathophysiological Processes Guidelines

NR283 Pathophysiological Processes Guidelines V4.docx                  Revised: 05/2018  21

• Discusses the significance of test findings in relation to the disease process.  f. APA Style and Organization ‐ 10 points/10%

• References are submitted with assignment.  • Uses appropriate APA format (6th ed.) and is free of errors.  • Grammar and mechanics are free of errors.  • Paper is 2‐3 pages, excluding title and reference pages  • At least two (2) scholarly, primary sources from the last 5 years, excluding the textbook, are provided

For writing assistance (APA, formatting, or grammar) visit the Citation and Writing Assistance: Writing Papers at CU  page in the online library.

NR283 Pathophysiology RUA: Pathophysiological Processes Guidelines

 

NR283 Pathophysiological Processes Guidelines V4.docx                  Revised: 05/2018  31

Grading Rubric  Criteria are met when the student’s application of knowledge within the paper demonstrates achievement of the outcomes for this assignment.

Assignment Section and  Required Criteria

(Points possible/% of total points available)

Highest Level of  Performance

High Level of  Performance

Satisfactory  Level of

Performance

Unsatisfactory  Level of

Performance

Section not  present in  paper

Introduction of Disease   (20 points/20%)  20 points  18 points  16 points  7 points  0 points

Required criteria  1. One (approximately 200 words) paragraph  2. Includes disease description  3. Includes epidemiology of disease

Includes no fewer  than 3 requirements  for section.

Includes no fewer  than 2 requirements  for section.

Includes no less  than 1 requirement  for section.

Present, yet  includes no  required criteria.

No requirements  for this section  presented.

Etiology and Risk Factors   (20 points/20%)  20 points  18 points  16 points  7 points  0 points

Required criteria  1. Common causes of the disease or condition  2. Risk factors for the disease or condition  3. Impact of age  4. Prevalence based on gender  5. Influence of environment  6. Genetic basis of disease  7. Lifestyle influences  8. All information supported by current literature

Includes no fewer  than 8 requirements  for section.

Includes no fewer  than 7 requirements  for section.

Includes no fewer  than 6 requirements  for section.

Includes 5 or fewer  requirements for  section.

No requirements  for this section  presented.

Pathophysiological Processes  (20 points/20%)  20 points  18 points  16 points  7 points  0 points

Required criteria  1. Describes changes occurring at the cellular, tissue,

and/or organ level that contribute to the disease  process.

2. Describes adaptation of the cells and body in  response to the disease.

3. Relates disease processes to manifested signs and  symptoms.

Includes no fewer  than 3 requirements  for section.

Includes no fewer  than 2 requirements  for section.

Includes no less than  1 requirements for  section.

Section present, yet  includes no required  criteria.

No requirements  for this section  presented.

NR283 Pathophysiology RUA: Pathophysiological Processes Guidelines

 

NR283 Pathophysiological Processes Guidelines V4.docx                  Revised: 05/2018  41

Clinical Manifestations & Complications   (20 points/20%)  20 points  18 points  16 points  7 points  0 points

Required criteria  Describes the physical signs and symptoms that are  important in considering the presence of the disease.  1. Identifies signs that contribute to diagnosis of the

condition  2. Identifies symptoms that contribute to diagnosis of

the condition.   3. Identifies complications of the disease.  4. Discusses the implications to the patient when

complications are left untreated.

Includes no fewer  than 4 requirements  for section.

 

Includes no fewer  than 3 requirements  for section.

 

Includes no fewer  than 2 requirements  for section.

 

Includes 1 or fewer  requirements for  section.

 

No requirements  for this section  presented.

 

Diagnostics  (10 points/10%)  10 points  4 points  0 points

Required criteria  1. Includes list of common laboratory and diagnostic

tests used to determine the presence of the disease.  2. Discusses the significance of test findings in relation

to the disease process.

Includes no fewer than 2 requirements for section.

 

Includes 1 or less  requirement for  section.

 

No requirements  for this section  presented.

 

APA Style and Organization  (10 points/10%)   10 points  9 points  8 points  4 points  0 points

Required criteria  1. References are submitted with assignment.  2. Uses appropriate APA format (6th ed.) and is free of

errors.  3. Grammar and mechanics are free of errors.  4. Paper is 2‐3 pages, excluding title and reference

pages  5. At least two (2) scholarly, primary sources from the

last 5 years, excluding the textbook, are provided

Includes no fewer  than 5 requirements  for section.

 

Includes no fewer  than 4 requirements  for section.

Includes no fewer  than 3 requirements  for section.

Includes 1‐2  requirements for  section.

No requirements  for this section  presented.

 

Total Points Possible = 100  points

What can be done to improve your community’s walkability score?

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The examples are all attached, please just follow the instruction.

 

Walkability Checklist Essay 

Sample Paper: 

IP Walkability Sample Assignment.pdf Click for more options

1. Choose 1 of the checklist:

· https://www.nhtsa.gov/sites/nhtsa.dot.gov/files/walkingchecklist.pdf Click for more options

· https://d3n8a8pro7vhmx.cloudfront.net/circulatesd/pages/240/attachments/original/1492546803/WalkabilityRevamp_CS6_Final_2016.pdf?1492546803 Click for more options

2. Follow the instruction on the checklist you chose.

3. Write a 1-2 pages (excluding title page) paper identifying the following information:

· Must include a title page

· Which checklist did you use?

· What location or address did you use the checklist?

· Based on your checklist, how walkable is your community?

· What can be done to improve your community’s walkability score?

· What agency can you reach out to to propose these recommendations?

· Include a picture of your street or the area of concern that requires improvement.

· References

· APA Guidelines

Explain the inspiration or origin of your three values or beliefs.

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Running Head: NURSING PHILOSOPHY 1

Nursing Philosophy

2

My Values: Building a Nursing Philosophy

Student Name

Lamar University

NURS 2213-48 Theories in Nursing

My Personal Values

My Inspiration or the Origin of My Values

My Role Models

My Values and Nursing Practice

Nursing Theorist

Conclusion

References

LAMAR UNIVERSITY

COLLEGE OF ARTS & SCIENCES

JOANNE GAY DISHMAN DEPARTMENT OF NURSING

NURS 2213-48 Nursing Theories

Philosophy Grading Criteria

Criteria Possible Points Points Earned Comments
Uses template 10
1a. The first paragraph does not have a heading or title. 2
1b. The introduction previews what will be covered. It has a conclusion that compels the reader to go on reading. 4
2. Discuss three personal values or beliefs. 9
3. Explain the inspiration or origin of your three values or beliefs. 9
4a. Identify two individuals who modeled your values or beliefs which resulted in a lasting impression in your life. 6
4b. Give examples with anecdotes or stories on how these individuals influenced your three values or beliefs. 6
5. Discuss why each of your three values or principles are essential in nursing practice (apply to nursing). 12
6a. Explain which nurse theorist might reflect your three personal values. 10
7a. Conclusion paragraph summarizes the content. 2
7b. Reflects what was stated in the introductory paragraph. 2
The same three values are discussed throughout the paper. 5
No direct quotes. 3
Uses complete sentences, correct grammar, tenses, and sentence structure. 10
Correct in-text citation with author & year. 5
Correct reference, including alphabetized, and hanging indent. 5
Five points are deducted for every day late.
Total Points deducted
Total points 100

Final Grade______________

Are you comfortable if we can involve your family members or significant other in psychoeducation and treatment?

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The Case # 1: The man whose antidepressants stopped working

The 63 yr-old with the worst depression and anxiety he has ever felt.  He is married for 33 years and with 3 children.  He is a non-smoker and non-drug and alcohol abuse.  He has a medical history of Atrial fibrillation and Hypercholesterolemia.  He has a family history with depression that is the mother, son, and daughter.

Three Questions I might ask the patient if he were in my office.

  1. What is your current problem, symptoms, and thoughts?
  2. What are your interpersonal or psychosocial stressors?

Rationale:  The goal is to learn more about the patient, his current problems and symptoms; a complete history of previous symptoms; a family history; a history of significant stressful life events (psychosocial stressors); information concerning lifestyle, culture, social support structure and any suicidal thoughts or tendencies the person may be experiencing.

  1. Are you comfortable if we can involve your family members or significant other in psychoeducation and treatment?

Rationale:  According to Gulf Bend Center (n.d.a.) one of the well-studied sociological factors that helps prevent depression is known as “social support.”  Social support simply refers to whether or not people have access to and make use of a network of interpersonal relationships for supportive purposes.  People receive social support from their family, friends, work, and significant others.  Social support networks provide a shoulder, guidance, love, caring, entertainment, laughs, and other types of mental and physical assistance during times of need and crisis.

  1. For your recurrence depression, can we try a combination of medication and psychotherapy?

Rationale:  Psychotherapy has been recommended for the treatment of depression which

includes cognitive-behavioral therapy (CBT), interpersonal psychotherapy, and problem-solving therapy.  CBT is considered as the first-line and most evidence-based psychological therapy for depression.  CBT works by identifying any dysfunctional thoughts and replacing them with more helpful ones, with the intent of modifying negative behaviors and emotions that perpetuate the depression (Ng, How & Ng, 2017).

Physical Exams and diagnostic tests appropriate for the patient and how the result would be used.

Although his vital signs are normal where we have BP normal, BMI normal and normal fasting glucose and triglycerides it is very important to do lab measurements and to screen for thyroid dysfunction and dexamethasone suppression test.  According to Samuels (2018), it should be a routine clinical practice to screen patients with depression for thyroid dysfunction.  Many patients with depression who are screened for thyroid dysfunction have mildly elevated thyrotropin (TSH) and normal free thyroxine (T4) levels (mild or subclinical hypothyroidism).  The patient and care provider may attribute the depressive symptoms to mild thyroid disorder and initiate L-T4 therapy.  Also, a complete diagnostic evaluation for depression should include tests for bacterial and viral infections, metabolic deficiencies, and autoimmune conditions.

Depressive symptoms are sometimes measured with general questionnaires designed to look at several different types of mental conditions as once.  The general health questionnaire (GHQ) is a screening test for identifying minor psychiatric disorders in the general population.  It looks at the person’s current state and asks if that is different from the usual state.  It is sensitive to short-term psychiatric disorders, but not to long-standing characteristics of the person.  This self-administered questionnaire focuses on two major areas: the inability to function in daily life and the appearance of new and distressing symptoms (Gulf Bend Center, n.d.a.)

Three differential diagnoses for the patient: Identify one that is most likely diagnoses.

According to the criteria in the fifth edition of the Diagnostic and Statistical Manual of Mental Disorders (DSM-5) (n.d.a.) and using the screening tools, the diagnosis established would be Major Depressive Disorder (MDD) where the clinician needs to differentiate and identify other conditions that may have similar symptoms.  This will help to provide information about a person’s anticipated course of the disorder and their prognosis (outcome).

The clinician may use the following differential diagnosis to describe the current or most recent Major Depressive Disorder:

  1. Mood disorder due to another medical condition.
  2. Adjustment disorder with depressed mood.
  3. Melancholic Features

The most likely diagnosis of the 63 yrs-old is MDD with melancholic features that have been described by the most severe stages of his five (5) episodes which include:

  • An inability to enjoy anything and does not react to anything pleasurable along with a mood that      is regularly worse in the morning.
  • Early morning awakening (at least two hours before the usual time)
  • Thinking of moving slowly.
  • Significant loss of appetite or unplanned weight loss.
  • Excessive or inappropriate guilt.

What lab or radiology tests would you want to do and why? He tells you he has no insurance so be sure to defend the importance of a particular test.

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Neurological System Case Study – #1

Mrs. Smith is an 85 year female with a history of Hypertension, diabetes and osteoarthritis. Her daughter who cares for her reports that she became suddenly confused beginning last night. She recognizes her daughter but has been unable to remember her grandchildren’s names. She continuously asks her daughter “What are those kids doing in our house?” Her mother was in and out of bed all night and slept very little. Her daughter does say that her mother seemed better this morning, but on the way to your office she became more confused again. Review of systems is significant for a dry cough for the past few days. She has not had a fever. Her appetite has been poor. Her exam is normal except for some fine crackles in her left lung base. Mrs. Smith’s daughter says, “My dad had Alzheimer’s and now it looks like I am going to have to go through that with my mother”

1) What are the possibilities for change in Mrs. Smith’s current mental status?

2) What is your top differential diagnosis? Give 3 reasons why you chose that diagnosis.

3) How can you differentiate depression, dementia and delirium?

4) Explain to Mrs. Smith’s daughter what treatment is needed and what you think her prognosis is.

Neurological System Case Study – #2

A 40-year-old male comes to see you for follow up. He states that he had a seizure at home yesterday and was taken to the emergency room. He is accompanied by his wife who witnessed the seizure. He states he has never had a seizure in the past.

Discussion Questions:
1) What would you ask him and his wife regarding the seizures, and why? 

2) What would be the most important parts of a physical exam in this patient and why?

3) What lab or radiology tests would you want to do and why? He tells you he has no insurance so be sure to defend the importance of a particular test.